AT&T Multi Lingual & Game Show Theater

Specs:

Tradeshow veteran AT&T wanted to capture the attention of attendees while really providing a valuable experience on a new suite of service offerings for the business traveler. Though a unique solution, AT&T needed a way to really contextualize how these services would work for their patrons. To create the link between the offering and the direct experience, we created a four minute custom animation demonstrating virtually the services in action. Participants not only saw the tools, they used the tools. Equipped with wireless keypads and linked to a network, they were then encouraged to participate in a game identifying key components of the presentation for prizes. The Theater structure successfully blocked the distraction of the tradeshow floor, enabling participants to really lose themselves in the virtual business travelers' world of delayed flights and foreign phone calls. By shifting the focus from the busy surrounding floor noise, to a focused presentation and custom interactivity, AT&T successfully engaged and retained its target. Utilizing two Theaters together, they elevated their throughput to 72 per hour which was a new benchmark for them for the level of imprint the presentation achieved. In addition to the tradeshow usage, the Theaters are now part of a permanent installation at AT&T as a training and product demonstration tool.