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First Ever LEGO Animation Mobile Theater
Specs:
• 12 Seat Theater
• 36 Speakers
• 12 Custom Scent Delivery Systems: Saltwater, Pine Trees, Ocean Breeze &
Musty
• 8 Month Tour Across the United States
• 12 High Tech Virtual Reality Head Mounted Displays
• 12 Bucket Seats with Custom Embroidered LEGO logos
• Carpeted Raised Stages
• Remote AV Rack
Lego wanted to personalize a new line of products to
connect with their customers, creating the link
between the building blocks of their products and an
active, experiential adventure! Mobilizing the 3D
Sensory Theater brought Legos to life.
To kick-off the Deep Sea Adventure campaign for a new
line of products, we created custom Lego animation to
be experienced in a mobile Theater at key retailers
across the country. Participants were transformed
into Legos and experienced the adventure as if it were
really happening to them, not their toys.
The success of this initiative was unparalleled with
dramatic increase in sales, extensive press coverage
and people waiting in line (with their own Lego
creations) for the opportunity to experience the 3D
Sensory Theater.
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