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CITI International Theater Install
Specs:
•(15) 3 Seat Theaters
•5 Countries: Ireland, Scotland, Britan, France, Italy
•PAL/240 Volt Conversion
•0% Downtime and Failure Rate
•Custom Programming and Design
In today's competitive credit card market,
how do you entice consumers to sign up
for your credit card offering? Instead of
giving them a pen, or a throw-away Teddy
Bear, give them an experience–a Virtual
Reality experience.
This was the thought process behind the
Citibank Virtual Reality initiative in the
United Kingdom. The 3D Sensory Theater
was incorporated into a kiosk that offered a
complementary Virtual Reality experience
after a credit card was applied for.
The results were outstanding. Within the
first three weeks of the installation alone,
Citibank realized a four-fold increase in card
sign-ups.
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